Push notifications are one of the easiest and effective ways to reach an audience. It doesn’t matter if you want to target users on a local level or a global level, you can reach them instantly and that too without having the requirement of contact information.
Moreover, you need not worry about the platform as you can easily send both Android and iOS push notifications as per requirement. This is the reason why both small, as well as large business owners from around the world, are using them.
But still, there are some small business owners that haven’t implemented them. If you are one of them and are unaware of their power, you must know how push notifications help small businesses attract customers?
The thing that makes push notifications unique, is their ability to carry rich media. You can add images, graphics, videos, gifs, emojis, etc. This creates an eye-catchy effect.
As a result, even those audiences open and see notifications of those who are not in a habit of viewing messages on a regular basis. They are motivated to open and see your notifications.
This helps you to attract more customers than ever, which otherwise would have not been possible using simple messages.
Apart from this, rich media in the form of a short video gives you the ability to share more information regarding your product and services as compared to a simple text. This further motivates the audience to have a look at what you have to offer.
Segmentation and Personalization:
The good thing about push notifications is, they can be segmented and personalized. This means you can reach the audience on the basis of gender, age, region, etc. This will let you target the audience more effectively.
You can also make push notifications more interesting using personalization.
The thing is, it doesn’t matter how good your product or service is, you can’t sell it to everyone.
Everyone has their own interest and likings. But using push notifications analytics, you can send the audience the products and services of their interest. This will not only bring them to your platform but will also help you with more sales.
Moreover, they will feel heard and understood. As a result, you will be able to build solid relationships with them. As a result, they are not going to leave your platform easily to your competitors.
We are living in a busy era where a person has very little time to view what you have to offer. Moreover, the competition is so high that even if you are late by a few minutes, you will easily lose to your competitors.
This is where push notifications can help you with. The good thing about push notifications is, they are automated and can be timed. This means you need not worry about keeping track of time. The push notification will be delivered automatically to your audience whenever you want them to.
This further increases the chances of sales as the push notifications will be delivered to the audience during idle hours. This means the probability is higher that they will open and view it the moment they receive it. This can escalate things in your favor during instant sales like “deal of the hour”, “first come first serve” in case of fresh arrivals, etc.
When it comes to giving advice, most of the audience is eager. This is where you can utilize push notifications. You can reach the audience, asking for their advice on ongoing service, suggestions on improvement, their personal interests, and so on.
The idea behind the feedback is, you will be able to know what is working and what not?
This will give you an opportunity to make necessary modifications that are required at the beginning stage.
On the other hand, you will be earning the trust of the customers by letting them know that you care about them and their suggestions are welcome. This will earn you more customers through word of mouth promotion through your loyal customers.
The Era of Mobile:
These days one of the effective and inexpensive ways to reach the audience is through mobile. This is so because according to “Hootsuite” if we take the total world population, it is around 7.85 billion. Among these 5.27 billion are unique mobile phone users. This accounts for 67.1% of the total population.
So if you are a small business owner and are looking to attract an audience from around the world, push notifications are the one you can go with. This is so because they are inexpensive as compared to other marketing techniques and also give you the ability to reach a massive audience whenever you want through a single click from your device.
Push notifications have earned a lot of importance in the past few years. It has become a prime marketing technique for businesses around the world. But still, there are small business owners who are not implementing them due to insufficient knowledge. If you are one of them, you can start taking advantage.
Author Bio: Wonderpush, gives you the ability to grow your business. It provides you with both android and iOS push notifications to attract the audience.
John Scalzi writes books, which, considering where you’re reading this, makes perfect sense. He’s best known for writing science fiction, including the New York Times bestseller Redshirts, which won the Hugo Award for Best Novel. He also writes non-fiction, on subjects ranging from personal finance to astronomy to film, was the Creative Consultant for the Stargate: Universe television series. He enjoys pie, as should all right thinking people. You can get to his blog by typing the word “Whatever” into Google. No, seriously, try it.