6 Ways to Measure Business Success

Measuring success is a key part of running any business. It’s not enough to say that your company is successful if you don’t know how much money it made from what sales volume, or even how many customers you had at the end of a given period. You need to know these things to be sure that what you’re doing will lead to bigger successes in the future. Here are some ways you can use to measure the success of your business.

Customer Satisfaction

Customer satisfaction is an essential metric for your business. It’s crucial to understand how customers feel about their experience with you, and it can have a direct impact on sales, brand loyalty and word-of-mouth referrals. If you want your business to succeed in today’s competitive market environment, then you need a strong focus on improving customer satisfaction levels.

Tracking KPIs

A key performance indicator is a metric that can help you measure your business’ success. KPIs are important because they provide a way to track progress over time and help determine what is working and what isn’t.

For example, if your sales team has been making more sales per month than they were at the beginning of this year, a sales kpi will show which tactics have worked well for them so far this year, and which ones might need some refinement for the team to achieve even better results moving forward into next quarter’s goals.

Company Growth

The number of employees is an indication of your company’s size and productivity, which means that it can also be tied to revenue and profits. If you’ve grown your company by adding more employees or locations over time, that is great news. But if growth has slowed down or stalled out entirely then there may be some underlying issues within the organization that need serious fixing if you want things to turn around.

Employee Satisfaction

You can gauge employee satisfaction by surveying employees or looking at other data such as customer feedback, retention rates and revenue growth. Employee satisfaction can drive results by positively impacting productivity, innovation, and profits.On the other hand, you can’t expect anything meaningful from unmotivated employees. This is because such employees are less likely to perform well in their roles and work with you longer.

Market Share

Market share is the percentage of a market that you control. It’s a great way to measure how effective your business is at reaching customers, and it can help you gauge whether your marketing strategy needs adjustment.

The most accurate way to calculate your market share is by dividing the current year’s total business revenue by the total revenue of the whole industry. Repeat the same procedure every year to determine your position in the industry.

Social Media Presence

Huge social media presence may mean your products are enjoying increased exposure. You can leverage this powerful marketing tool to measure:.

  • Brand Awareness: This is how many people on your social platforms know about the company or brand you represent. You can use this metric to see if there are gaps in your audience’s knowledge of who you are, what you do, and how they can find out more information about your products.
  • Engagement: The engagement rate measures how people interact with your posts. This metric gives insight into whether people are interested in your product.
  • Sentiment Analysis: Involves analyzing text-based data such as tweets and comments left behind by customers after interacting with your posts. This metric can give you valuable insights into customer’s attitude towards your products/services.


This is just the tip of the iceberg as far as using metrics to measure your business’ success is concerned. We hope this list has given you some ideas for how, where and why to track your success. By using the above six metrics as a guide, you can develop a strategy to achieve business success by focusing on improving your revenue growth, cash flow and liquidity, employee retention rates, quality of hires, and so forth.

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